Diploma: Executive Management

Objective

Through this diploma, participants will develop a strategic vision and a comprehensive understanding of the business environment, providing them with tools to design and implement strategies in key areas such as marketing, talent management, information technology, and financial analysis.

Upon completion, participants will learn: 

• Business strategy and management:

1. Develop innovative business models based on differentiation and value generation. 
2. Implement marketing strategies adapted to current trends and consumer needs.

•  Talent management and leadership: 

1. Design strategies for attracting, developing, and retaining human talent. 
2. Create organizational cultures that promote competitiveness and commitment. 

• Data-driven decision making: 

1. Analyze financial information to assess the profitability and viability of investment projects. 
2. Utilize technological tools for process optimization and strategic decision making.

• Sustainability and business continuity:

1. Manage the professionalization of family businesses and generational succession.
2. Incorporate corporate social responsibility practices to strengthen the sustainability of the business.

Directed to

Executives, managers, entrepreneurs, and professionals who seek to strengthen their leadership, strategy, and decision-making skills in the business field.

Contenido

Module 1:  The challenges of the company in an environment of differentiation, value, and innovation

• New methodologies for designing and redesigning business models
• The importance of defining the value proposition in a business model Innovation and creativity, vital skills for the new executive
• Business intelligence and information analysis as a competitive advantage in a business environment

Module 2:  New markets and marketing trends

• The new consumer and marketing in the experience economy 
• Storytelling as a positioning tool
• Branding and corporate image as strengths of the business.
• The consumer's brain and the principles of neuromarketing.
•  Marketing digital y las nuevas tecnologías
• The new vision of design in marketing strategies

Module 3:  Human capital management

• Definition of the human capital strategy.
• Alignment of the strategy with the business objectives Talent! As a competitive advantage of the organization Strategic management of human capital
• Attraction, development, and succession
• Development of distinctive organizational cultures Value-generating strategies for the organization
• Labor relations
• Labor reform and its impact on businesses

Module 4:  Information technology management

• Technological evolution its impact and importance in business management
• Definition of the information technology strategy
• Estrategia de TI y su alineación a los objetivos del negocioInnovación y Tecnología como ventaja competitiva
• Business applications: efficiency and process optimization
• 1.ERP. 2.CRM. 3.SCM
• Business Intelligence as a tool for decision making

Module 5:  Analysis of financial information

• Main financial information systems
• Preparation of basic financial statements
• Vertical analysis of financial statements
• Horizontal analysis of financial statements
• Financial analysis through ratios
• Time value of money
• Management of cash flows unique to simple and compound interest
• Financial techniques to determine the feasibility of investment projects
• Case resolution

Intructores

Ulises Rodríguez Scalise
Francisco Meza Canales 
Enrique López
Marco Terrón